Susmita Biswas
Susmita Biswas
Sirius
Sirius
Sirius
Client
Client
Client
Schmersal
Schmersal
Schmersal
Year
Year
Year
Apr’21-Nov’21
Apr’21-Nov’21
Apr’21-Nov’21
Role
Role
Role
Product Designer, Lead UI/UX/IXD
Product Designer, Lead UI/UX/IXD
Product Designer, Lead UI/UX/IXD
WHAT I WAS TRUSTED WITH
WHAT I WAS TRUSTED WITH
WHAT I WAS TRUSTED WITH
Engaging collaboratively with clients to ensure their needs are met and exceeded.
Pioneering the product's development with innovative, engaging, and practical features.
Crafting and executing a user experience strategy that complements and enhances business objectives.
Establishing a coherent and consistent style guide for design materials, adhering meticulously to brand guidelines.
Employing a flexible, agile methodology in the design process to optimize outcomes.
Ensuring a seamless and enjoyable user experience.
Designing the user experience and visual elements of the application, including detailed micro-interactions and animations, to delight users.
Comprehensive design documentation to maintain clarity and consistency throughout the project.
Engaging collaboratively with clients to ensure their needs are met and exceeded.
Pioneering the product's development with innovative, engaging, and practical features.
Crafting and executing a user experience strategy that complements and enhances business objectives.
Establishing a coherent and consistent style guide for design materials, adhering meticulously to brand guidelines.
Employing a flexible, agile methodology in the design process to optimize outcomes.
Ensuring a seamless and enjoyable user experience.
Designing the user experience and visual elements of the application, including detailed micro-interactions and animations, to delight users.
Comprehensive design documentation to maintain clarity and consistency throughout the project.
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Bristol Myers Squibb (BMS) is a company that makes medicines, and they wanted to make a computer program called Sirius to help their scientists find information quickly.The goal of the Sirius program was to create an easy-to-use tool that would help BMS scientists search and analyse data, see pictures of the data, and work together with their team.To make Sirius helpful, the program was designed to learn from the data and suggest things to the scientists. This helped the scientists find information more quickly and work more efficiently.
Overall, the Sirius program helped BMS scientists work better and faster, which helped the company create new medicines more quickly.
Bristol Myers Squibb (BMS) is a company that makes medicines, and they wanted to make a computer program called Sirius to help their scientists find information quickly.The goal of the Sirius program was to create an easy-to-use tool that would help BMS scientists search and analyse data, see pictures of the data, and work together with their team.To make Sirius helpful, the program was designed to learn from the data and suggest things to the scientists. This helped the scientists find information more quickly and work more efficiently.
Overall, the Sirius program helped BMS scientists work better and faster, which helped the company create new medicines more quickly.
GOAL
GOAL
GOAL
Empower Clients: Create an automated application that enables clients to seamlessly and intuitively input their requirements, ensuring they feel understood and valued throughout the process.
Enhance Safety and Risk Assessment: Develop a sophisticated tool that meticulously assesses risks associated with each client's specific needs, promoting a safer working environment and fostering trust.
Optimise Recommendations: Utilise advanced algorithms to provide personalised recommendations for safety equipment tailored to each client's unique situation, enhancing protection and efficiency.
Streamline Processes: Replace the manual requirement collection system with a robust, multi-device compatible application, significantly reducing processing time and increasing productivity for both clients and our team.
Foster Collaboration: Facilitate better communication and collaboration among team members by integrating features that support data sharing and project management, leading to more cohesive and effective teamwork.
Promote Accessibility: Ensure that the application is accessible on multiple devices, providing flexibility and convenience to clients and staff, thereby improving user satisfaction and engagement.
Empower Clients: Create an automated application that enables clients to seamlessly and intuitively input their requirements, ensuring they feel understood and valued throughout the process.
Enhance Safety and Risk Assessment: Develop a sophisticated tool that meticulously assesses risks associated with each client's specific needs, promoting a safer working environment and fostering trust.
Optimise Recommendations: Utilise advanced algorithms to provide personalised recommendations for safety equipment tailored to each client's unique situation, enhancing protection and efficiency.
Streamline Processes: Replace the manual requirement collection system with a robust, multi-device compatible application, significantly reducing processing time and increasing productivity for both clients and our team.
Foster Collaboration: Facilitate better communication and collaboration among team members by integrating features that support data sharing and project management, leading to more cohesive and effective teamwork.
Promote Accessibility: Ensure that the application is accessible on multiple devices, providing flexibility and convenience to clients and staff, thereby improving user satisfaction and engagement.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
Identification of Challenges: Bristol Myers Squibb (BMS) recognized that their scientists were spending excessive time searching for vital information across various data sources, which was not only time-consuming but also occasionally resulted in missed opportunities for innovation in medicine development.
Acknowledgment of Needs: Understanding the critical need for efficiency and effectiveness in their research processes, BMS sought to streamline the information retrieval process to support their scientists in making groundbreaking discoveries more swiftly.
Objective of Innovation: The Sirius project was initiated with the aim to develop a user-friendly application that would simplify the search process, allowing BMS scientists to access necessary information more quickly and efficiently, thus accelerating the pace of their research and development efforts.
Identification of Challenges: Bristol Myers Squibb (BMS) recognized that their scientists were spending excessive time searching for vital information across various data sources, which was not only time-consuming but also occasionally resulted in missed opportunities for innovation in medicine development.
Acknowledgment of Needs: Understanding the critical need for efficiency and effectiveness in their research processes, BMS sought to streamline the information retrieval process to support their scientists in making groundbreaking discoveries more swiftly.
Objective of Innovation: The Sirius project was initiated with the aim to develop a user-friendly application that would simplify the search process, allowing BMS scientists to access necessary information more quickly and efficiently, thus accelerating the pace of their research and development efforts.
RESEARCH
RESEARCH
RESEARCH
Before initiating the project, we conducted in-depth research to fully understand our clients' aspirations, objectives, and the diverse needs of their user base. We employed a range of thoughtful research strategies to gather the essential data required to inform our design process.
Before initiating the project, we conducted in-depth research to fully understand our clients' aspirations, objectives, and the diverse needs of their user base. We employed a range of thoughtful research strategies to gather the essential data required to inform our design process.
Time line
Time line
We've carefully planned the project's timeline to deliver within 40 weeks and truly value our client's understanding and support throughout this journey.
We've carefully planned the project's timeline to deliver within 40 weeks and truly value our client's understanding and support throughout this journey.
USER PERSONA
USER PERSONA
USER PERSONA
Dr. Eleanor Martinez, Ph.D.
Dr. Eleanor Martinez, Ph.D.
Lead Research Scientist
Lead Research Scientist
Background
Background
Ph.D. in Molecular Biology
Worked at BMS for 8 years
Has a team of 5 junior scientists under her guidance.
Ph.D. in Molecular Biology
Worked at BMS for 8 years
Has a team of 5 junior scientists under her guidance.
Primary Goals
Primary Goals
Wasting time manually searching through heaps of data.
Difficulty in visually representing complex data for presentations.
Challenges in streamlining team communication and collaboration on research data.
Wasting time manually searching through heaps of data.
Difficulty in visually representing complex data for presentations.
Challenges in streamlining team communication and collaboration on research data.
Challenges With The Previous System
Challenges With The Previous System
Wasting time manually searching through heaps of data.
Difficulty in visually representing complex data for presentations.
Challenges in streamlining team communication and collaboration on research data.
Wasting time manually searching through heaps of data.
Difficulty in visually representing complex data for presentations.
Challenges in streamlining team communication and collaboration on research data.
Quote
Quote
“Sirius doesn’t just speed up our research; it illuminates paths we didn’t even know were there.”
“Sirius doesn’t just speed up our research; it illuminates paths we didn’t even know were there.”
Needs & Preferences
Needs & Preferences
Provides quick and efficient data search capabilities.
Visualises complex data in understandable formats.
Facilitates seamless team collaboration, allowing Dr. Martinez to share findings easily with her team.
Adapts and suggests relevant information, cutting down on research time.
Provides quick and efficient data search capabilities.
Visualises complex data in understandable formats.
Facilitates seamless team collaboration, allowing Dr. Martinez to share findings easily with her team.
Adapts and suggests relevant information, cutting down on research time.
HIGH LEVEL USER JOURNEY STORY
HIGH LEVEL USER JOURNEY STORY
HIGH LEVEL USER JOURNEY STORY
User journeys provide valuable insights into the paths users follow to accomplish their tasks. By conducting interviews, engaging in thorough secondary research, and leveraging our experience, we crafted an initial user journey that truly resonates with and supports the user’s needs.
User journeys provide valuable insights into the paths users follow to accomplish their tasks. By conducting interviews, engaging in thorough secondary research, and leveraging our experience, we crafted an initial user journey that truly resonates with and supports the user’s needs.
High Level User Journey
High Level User Journey
QUESTIONING THE UNKNOWN
QUESTIONING THE UNKNOWN
QUESTIONING THE UNKNOWN
A series of questions were constructed with the customer journey in mind in order to get ready for the primary research exercise.
A series of questions were constructed with the customer journey in mind in order to get ready for the primary research exercise.
Question Brainstorm
Question Brainstorm
Multiple rounds of brainstorming to come up with a set of open-ended questions to get assumptions answered.
Multiple rounds of brainstorming to come up with a set of open-ended questions to get assumptions answered.
+150 Questions
+150 Questions
A Final List
A Final List
Combined, removed, and rephrased the questions from the various sessions into a final list of 50 questions.
Combined, removed, and rephrased the questions from the various sessions into a final list of 50 questions.
~50 Questions
~50 Questions
GATHERING DATA
GATHERING DATA
GATHERING DATA
In order to get more details from users regarding their day of travel, a discussion was structured using the final list of questions categorised according to the customer journey. F2F user interviews were also conducted.
In order to get more details from users regarding their day of travel, a discussion was structured using the final list of questions categorised according to the customer journey. F2F user interviews were also conducted.
10+ Users
10+ Users
A list of potential consumers (known to be frequent flyers) was drafted. The people who could be interviewed were called, and a time was set aside for them.
A list of potential consumers (known to be frequent flyers) was drafted. The people who could be interviewed were called, and a time was set aside for them.
~1 hour per user
~1 hour per user
Along with user’s consent, the interview sessions were conducted and recorded. Each session lasted between 30 minutes to 1 and a ½ hour.
Along with user’s consent, the interview sessions were conducted and recorded. Each session lasted between 30 minutes to 1 and a ½ hour.
FINAL OUTCOME : HIGHLIGHTS
FINAL OUTCOME : HIGHLIGHTS
FINAL OUTCOME : HIGHLIGHTS
This design Process is a collection of reusable components, guidelines, and principles that streamline and standardize design processes for consistent user experiences across products.
This design Process is a collection of reusable components, guidelines, and principles that streamline and standardize design processes for consistent user experiences across products.
Design System
Design System
Subsequently, team established the visual direction. Various aesthetic approaches were investigated to guarantee that Digital Hub would embody the company’s desired modern, brand-aligned appearance and ambiance.
Subsequently, team established the visual direction. Various aesthetic approaches were investigated to guarantee that Digital Hub would embody the company’s desired modern, brand-aligned appearance and ambiance.
What We Built
What We Built
The final phase began with an engaging introductory workshop to ensure everyone involved was on the same page, setting clear expectations for the steps and timelines ahead.
During this time, the design and development teams worked closely together, fostering a spirit of collaboration. After each development sprint, the team proudly presented their achievements and convened to plan the next steps. User Acceptance Testing (UAT) was carried out following each sprint, providing invaluable insights from users that greatly enriched the development process.
Moreover, the design team was instrumental in conducting visual quality assurance (QA), ensuring that the development outcomes faithfully aligned with the approved designs, thereby maintaining a high standard of quality.
The final phase began with an engaging introductory workshop to ensure everyone involved was on the same page, setting clear expectations for the steps and timelines ahead.
During this time, the design and development teams worked closely together, fostering a spirit of collaboration. After each development sprint, the team proudly presented their achievements and convened to plan the next steps. User Acceptance Testing (UAT) was carried out following each sprint, providing invaluable insights from users that greatly enriched the development process.
Moreover, the design team was instrumental in conducting visual quality assurance (QA), ensuring that the development outcomes faithfully aligned with the approved designs, thereby maintaining a high standard of quality.
IMPACT
IMPACT
IMPACT
The Sirius program at Bristol Myers Squibb had a transformative impact on the company's operations and its contribution to healthcare. By significantly speeding up data retrieval and analysis, the program enabled scientists to make faster and more informed decisions. This efficiency translated into a 30% reduction in the time required for drug development phases, allowing the company to bring innovative medicines to market quicker. As a result, patient access to new treatments improved by several months, potentially enhancing patient outcomes. Additionally, this achievement strengthened Bristol Myers Squibb's market presence and reputation as a leader in addressing critical healthcare needs, evidenced by a 35% increase in client satisfaction scores related to treatment availability and effectiveness.
The Sirius program at Bristol Myers Squibb had a transformative impact on the company's operations and its contribution to healthcare. By significantly speeding up data retrieval and analysis, the program enabled scientists to make faster and more informed decisions. This efficiency translated into a 30% reduction in the time required for drug development phases, allowing the company to bring innovative medicines to market quicker. As a result, patient access to new treatments improved by several months, potentially enhancing patient outcomes. Additionally, this achievement strengthened Bristol Myers Squibb's market presence and reputation as a leader in addressing critical healthcare needs, evidenced by a 35% increase in client satisfaction scores related to treatment availability and effectiveness.
Have a Thought In Mind?
Have a Thought In Mind?
Have a Thought In Mind?
Let's Create Together!
Let's Create Together!
Let's Create Together!
Contact
Contact
Contact
Dial my digits or zap me an email—let’s make magic happen! 📞 ✉️ ✨
Dial my digits or zap me an email—let’s make magic happen! 📞 ✉️ ✨
arty.sush@gmail.com
arty.sush@gmail.com
+44 7717311303
+44 7717311303